Being a More Creative Entrepreneur


Everyone has an inner entrepreneur and everyone’s inner entrepreneur can be reached in a very simple way. Many of the major innovations of the past few years are things that in hindsight look like common sense solution but were very revolutionary when they were introduced. Creative entrepreneurs are able to create products and services that revolutionize everyday life in such … Read More

5 Important Metrics for Brand Management


Metrics for Brand Managment 1. Brand Identity A brand is represented by the physical and metaphysical aspects that create a visual, auditory, and sometimes olfactory brand identity. For example, a brand’s logo, color palette, marketing materials, letterhead, signage and messaging are all tangible representations of the brand that make up its sensory identity. These aspects come together to essentially convey … Read More