6 Ways to Build Brand Awareness
Humans are inherently habitual beings. Favorite foods, day-to-day routines, and even purchases are all subject to repetition. This is why brand awareness is essential for every modern business to create buzz and recognition on both a local and global scale. Simply recognizing a company or brand makes a customer more likely to associate trust in the goods and services of the company.
Once the man-product relationship has been established, breaking the bond between the two becomes extremely difficult. No matter how small your business may be, it is never too early to start investing time and effort into creating a recognizable identity through the use of targeted strategies directed at raising brand awareness. Here are 6 ways to begin investing in your future identity:
1.) Partner with local businesses
Local businesses often have connections with potential sponsors and individuals that can lead to much-needed publicity. Also, they tend to be well-knit with the community and provide vicarious trust through partnerships. Whether your business specializes in working with clientele nearby or works on a large scale, it is critical that your company team up with local events or companies. Associated trust often leads to the development of individual trust!
2.) Host Social Media contests for small prizes/fun
Hosting social media contests and campaigns can benefit any company looking to expand in both content and brand awareness. By rallying customers and fans to create content, companies are able to minimize the amount of work invested in creating ads and content. Contests also serve as free advertising as fans will share their work with their community for the opportunity to be selected as a winner.
3.) Referral Program
Building off the previous point, referral programs incentivize potential and current clients to receive and send invitations to use the services provided by your company, respectively. This strengthens brand loyalty, expands brand awareness, and generates brand interest. However, simple interest fades with time and must be fanned in order to see continual gains. A referral program must provide benefits to both sender and receiver, and allow for repetition in these benefits or improvements thereon. In this manner, both parties work to promote a sense of mutual benefit rather than a sense of self-purposed business.
Although referral programs generate initial customer interest in a service they don’t retain it very well if the service fails to prove its usefulness right away. An additional requirement for the success of a referral program is that it must satisfy both parties by offering an incentive for both sides of the arrangement as to promote the sense of mutual benefit rather than a sales pitch.
Referral programs are growing rapidly in popularity as companies are realizing the untapped potential of these programs. Companies such as Uber provide credit for both the user and the individual being referred which gives the incentive to create additional clients for the company without Uber investing any time or targeted ads. This mutual benefit is the key to creating an effective referral program.
4.) Attend/hosting Events
Attending events is a tried and true method for increasing a company’s brand recognition due to the undeniable fact that face-to-face interaction leaves the most memorable impression on individuals. Although attending events is a suitable way to get your name out there, hosting the event itself goes above and beyond in boosting awareness. As the host, your company will be at the center of the event and will likely see an increase in potential clients and partners for future events.
5.) Remarketing Campaign
Remarketing varies from a simple marketing scheme as the former is specifically targeted towards users who have already visited your website or app, but did make a purchase or interaction. These ads appear throughout the user’s google searches and website visits giving your company a larger presence and familiarizing the user with your business. By keeping your business at the forefront of the user’s mind, remarketing helps to increase the percentage of returning customers.
6.) City targeted SEO
When starting out, a business’s first target of advertising is its local and immediate area. With this in mind, it is beneficial for the company to mention both the city in which it operates and the service it offers whenever a post is uploaded. Doing so with consistency will optimize search results to feature your company when members of the community search for services in their city that your business can provide.\
By: Cristopher Rios