Being a More Creative Entrepreneur


Everyone has an inner entrepreneur and everyone’s inner entrepreneur can be reached in a very simple way. Many of the major innovations of the past few years are things that in hindsight look like common sense solution but were very revolutionary when they were introduced. Creative entrepreneurs are able to create products and services that revolutionize everyday life in such a simple way because they look at day-to-day life from a different perspective. We can all engage our inner entrepreneur by reflecting on simple daily tasks. Pondering things such as, “how ordering Starbucks can be more convenient for coffee lovers” or  “how a biking enthusiast can be more aware of biking trails in the area” can be the first step to an idea that can be built into a business.

Thinking of an idea to make a certain aspect or aspects of life more convenient is easier said than done. It often seems like everything that needs to be created already is but when looking with the perspective of an innovator, many processes that need improvement or refinement become apparent. Every process, tool, and activity has room for improvement, fine-tuning, simplification and reinvention. They are just waiting for an innovator to give them new life.

The hardest part comes when ideation is complete and it is time to start realizing the product or service. After conceiving  a concept, it must be designed, created and perfected. The product or service must then be made appealing, a team has to be assembled to do all the work and constantly fine-tuning has to be done. This is no simple task. After the idea become a product then the target market must be identified and reached out to. In all these steps flexibility and creativeness are key. Surely, intelligence helps in the generation of the idea, but creativity is the engine that puts it to action.

The simplest things can ignite a creative spark and a smart and creative entrepreneur excels at drawing inspiration from anywhere and everywhere. Sometimes, as a break, I enjoy walking around outside the vicinity of where I’m working. Whether it’s striking up an interesting conversation with a stranger or admiring the unique architecture of the buildings, going somewhere different from an indoor work environment can do wonders. Since going outside is not typically something one would do on a workday, it can add insight that an office cubicle cannot.

Going outdoors is just one example of thinking outside of the box to expand your ideas. What if you want to be more creative but can’t get out? Sometimes, when I’m writing a doing work or trying to solve a problem, I like to doodle. It’s a way of letting my mind wander while staying indoors. While I do this, my mind takes a break from the task at hand and takes a little “vacation,” which leads me to view the problem with a fresh set of eyes when I return to reality. Despite the procrastination, coming back with a fresh perspective makes my problem solving sharper than it was before.

Essentially, taking a break, taking in some new sights, and adventuring may be time away from a project, but can lead to productive thinking. This is the kind of thinking that sparks unique ideas for entrepreneurs and keeps them alive.

By: Tina Janulis