5 Important Metrics for Brand Management


Metrics for Brand Managment 1. Brand Identity A brand is represented by the physical and metaphysical aspects that create a visual, auditory, and sometimes olfactory brand identity. For example, a brand’s logo, color palette, marketing materials, letterhead, signage and messaging are all tangible representations of the brand that make up its sensory identity. These aspects come together to essentially convey … Read More

Why Intangible Assets are Important for Your Small Business


By: Benjamin Louie How to Survive Past Year 5 Here is the hard truth: 92% of startups fail within the first year of operation and most will not see profits until their fifth year in business. This is a product of an ever-growing business landscape being inundated with more businesses producing large levels of competition. Now you may be asking … Read More

6 Ways to Raise Brand Awareness for Your Small Business


6 Ways to Build Brand Awareness Humans are inherently habitual beings. Favorite foods, day-to-day routines, and even purchases are all subject to repetition. This is why brand awareness is essential for every modern business to create buzz and recognition on both a local and global scale. Simply recognizing a company or brand makes a customer more likely to associate trust … Read More